— Creative + Marketing Lab
We are Random.
Relentlessly good.
no two projects the same
— THE COMPLETE SOLUTION
Everything your brand needs,
under one buzzing roof.
You don’t need five vendors and a project manager to keep them
honest. Hand it all to one lab that builds, writes, films, ranks, and runs
the ads — then makes them talk to each other.
Web Development
Fast, custom websites & stores that look sharp and convert.
SEO
Climb the rankings with technical fixes and content built to be found on search.
Google & Meta Ads
Targeted ads across Meta and Google, built and managed end to end.
Social Media Marketing
Strategy, daily handling, and content that people actually share.
Product Packaging
Packaging design that pops on the shelf and survives the scroll.
Book Making
From manuscript to print — layout, cover, and the full publish.
Video production
Concept, shoot, and direction — from reels to brand films.
Business Consultancy
Strategic guidance to untangle complex business bottlenecks and spark growth.
Complete Solution
Need all of it? Hand us the brand. We run the whole current.
— SELECTED WORK
Projects with a little chaos in
them.
Tap shuffle → we never show the same project order twice
DD
Academy
Dehradun Defence Academy
Website, Google and Meta ads, and a full digital rewire. Now the largest defence coaching institute in India
WE
Media
WeUttarakhand
A full multimedia platform and news site pulling millions of visits, behind a 700k+ community.
TS
Institute
Tattvam Sadhana Kendra
Interactive website, built calm. Social content that breathes instead of shouting.
MX
Travel
Montaxe
Website built, plus travel content with a pulse. Grown past 100k followers and still climbing.
BL
Institute
Bharat Law Institute
Built from the foundation up. Website, social handling, and infographic video production.
HC
Resort
Heaven Hills Cottages
Built Website, OTA integration, Google Business profile, and influencers who actually checked in.
CD
LMS
Crack Defence Exams
Built LMS and an Android app. Daily content + community handling.
HM
E-commerce
Himfarm
Store built and packaging designed. Hill produce that holds its own on the shelf and in the cart.
TB
Store
The Brass Store
India–UK brass brand. Website and product catalogue built to keep the shine.
TP
News
The Infra Post
A news CMS built to publish fast, and social handling that carries the stories further.
— How it works
Method inside the madness.
Random is the output, never the process. Every project runs the same
four-stage current.
01
Spark
We dig into your goal, audience, and what your competitors keep getting wrong.
02
Build
Sites, content, creative, packaging — made in-house, on-brand, and fast.
03
Charge
SEO, paid ads, and social push it in front of the people who’ll actually buy.
04
Launch
We measure, learn, and rewire. The current keeps running after go-live.
21
Services
all in one lab
243+
Projects shipped
and counting
5x
avg. reach lift
on paid campaigns
∞
Ideas per coffee
roughly
— The Lab rats
A small lab. A big current.
No account managers playing telephone. You talk straight to the people doing the work – the ones who build, write, film, and run the ads.
Abhishek Aswal
Founder
Designs it, directs it, and somehow still runs the place. Powered almost entirely by coffee and a refusal to ship anything ugly.
Ashutosh Negi
Founder & Mentor
Runs multiple firms and still finds the one insight everyone else missed. If Nikola has a brain, it’s wearing his face.
Subham Chauhan
Head of Execution
The 360° hub – if it’s moving, it’s moving through him in Nikola. Travel content creator, so sitting still isn’t a thing he does.
↳ ticking the last box
Harsh Kothari
Social Media Head
Grows socials stats by day, coaches fitness by evening. Treats engagement graphs and PR charts with exactly the same intensity.
Anshul Bartwal
Tech Lead
Builds the things that have to actually work. Gym freak and unapologetic foodie – a contradiction he has fully made peace with.
Rajesh Negi
Copy Head
Scripts, articles, captions — the whole word supply. Will rewrite your headline six times and be right on the seventh.
— Start a project
Let's make something random.
Tell us what you’re launching, fixing, or scaling. We’ll come back with a plan and probably a few ideas you didn’t ask for.