– PPC · Meta & Google Ads
Ads that earn their spend.
We plan, launch and manage Meta and Google Ads that put your product in front of the right people – and track every rupee back to a result. No vanity metrics, no burn.
4.2x
avg. ROAS across accounts
8Cr+
ad spend managed to date
38%
avg. conversion lift on redesigns
72h
first campaigns live
— Why it matters
Bad ads don't just waste money - they train the algorithm to waste more.
Meta and Google reward what performs. If your setup, targeting, or creative is off, the platform learns to send you the wrong clicks. Every rupee compounds — well spent, or badly.
Burning through budget
Broad targeting, weak creative, and no conversion tracking — the classic recipe for spending fast and getting little back.
Guessing what works
Without proper tracking and structured tests, you can’t tell what’s actually driving sales — so you keep repeating what isn’t.
The wrong clicks
Traffic that looks good in the report but never buys. It flatters vanity metrics and quietly kills your ROAS.
— Platforms we handle
Google for intent. Meta for demand.
Different platforms, different jobs. We build for both – and use each where it earns most.
Google Ads
Search · Shopping · YouTube · PMax
Capture people already looking for what you sell. Google is where high-intent buyers are – halfway to the checkout.
- Search & Shopping campaigns
- Performance Max, done right
- YouTube video & display remarketing
- Conversion tracking & GA4 setup
Meta Ads
Facebook · Instagram · Messenger · Reels
Create demand where people scroll. Meta is where you introduce yourself, retarget interest, and turn browsers into buyers.
- Feed, Reels, Stories & Advantage+
- Creative testing at scale
- Full-funnel: cold, warm, retargeting
- Pixel & Conversions API setup
— What’s included
A full ad engine, not a set-and-forget.
Every plan is built from these. We start where you’ll get the fastest wins, then keep optimizing.
Account Audit
A full teardown of what’s running now – structure, targeting, creative, tracking.
Strategy & Funnel
A plan tied to your margins and goals, not clicks. Targets agreed up front.
Campaign Setup
Accounts, campaigns, ad sets and ads built clean from day one — no messy leftovers.
Creative Testing
Structured tests across images, video, hooks and copy — winners scale, losers get cut.
Pixel & Tracking
Meta Pixel, Conversions API, GA4, and server-side events – set up so the data is trustworthy.
Retargeting
Bring back the people who almost bought – across Meta, Google, YouTube and display.
Landing Page CRO
Recommendations (and, if you like, builds) that lift what’s happening after the click.
Reporting
Spend, revenue and ROAS in plain English – a dashboard you’ll actually open.
— How we work
Four stages. One climbing ROAS.
No black boxes. You’ll know exactly what’s running, why, and what it earned.
01
Audit
Full account, pixel, and creative teardown. Where the money’s leaking and where the quick wins are.
02
Strategy
Full-funnel plan tied to your actual margins — not likes, not clicks. Targets you agree on up front.
03
Launch
Campaigns, ad creative, and tracking built and shipped. First tests go live within days, not weeks.
04
Optimize
Weekly review, new creative, budget reallocation. Every week we cut what’s dead and scale what’s working.
— Real results
Numbers, not promises.
A few campaigns we’re proud of. Yours will look different — that’s why the audit is free.
6.4x
return on ad spend
E-commerce · D2C
Meta + Google, working together
Full-funnel Meta creative feeding Google Search retargeting. Same budget, 3x more sales.
-52%
cost per lead in 6 weeks
SaaS · B2B
Google Search overhaul
Rebuilt account structure, killed junk keywords, wrote new ad copy. CPL more than halved.
₹1
→ ₹8.20 in revenue
D2C · Beauty
Meta creative testing
Structured creative sprints found two winners that now do 70% of the account’s spend.
— Pricing
Management fees that scale with your spend.
Simple monthly retainers. First audit is free, and there’s no lock-in.
Launch
from
₹20k/month
- Meta OR Google Ads
- Up to ₹1L/mo ad spend
- Tracking & pixel setup
- Monthly report + call
Scale
MOST POPULAR
from
₹45k/month
- Meta AND Google Ads
- Up to ₹5L/mo ad spend
- Weekly creative testing
- Bi-weekly reports + call
- Landing-page recommendations
Surge
from
7% of ad spend
- Everything in Scale, plus:
- Unlimited spend & campaigns
- Full creative production
- Live dashboard & weekly calls
- Dedicated strategist
↳ ad spend is separate from the management fee — it goes straight to Meta / Google.
— Questions
The stuff everyone asks.
Is the ad spend included in the management?
No — the management fee pays for our work; ad spend goes straight to Meta or Google from your card. You’re always in control of the budget, and can raise or pause any time.
How much ad budget do we actually need?
For meaningful data, a starter budget is around ₹30k–₹50k per platform per month. Below that, the algorithm can’t learn fast enough to optimize. We’ll be honest if your target isn’t realistic on your spend.
Do you guarantee a specific ROAS?
No honest agency can guarantee returns — the platforms, market, offer and product all move. What we guarantee is proper setup, disciplined testing, clean tracking, and full transparency. If it isn’t working, we tell you.
Meta or Google — which should we start with?
Depends on the business. Search-driven demand (services, established categories) usually starts on Google. New brands and impulse purchases usually start on Meta. Most brands eventually run both, and we’ll say so if that’s you.
Do you handle the creative too?
Yes. Basic ad creative (images, edits, copy) is included from the Scale plan up. Full production — shoots, motion graphics, UGC — sits under the Surge plan or as an add-on.
Do we own the ad accounts and creatives?
100%. All accounts stay in your name, on your card. Every creative asset is yours to keep. If you ever leave, you take everything with you — no lock-in, no drama.
— Free Ad Audit
See exactly where your ads leak.
Send us your current account (or “we haven’t started yet”) and we’ll come back with a no-fluff audit and a plan — free, no strings.